Sales Coaching for B2B Owners
You Know What Needs to Change.
You Need Someone Making Sure It Actually Happens.
Structured, year-long B2B sales coaching for CEOs and owners who are ready to build a sales organization that produces consistent results — not one that depends on the right individuals being in the seats on any given day.
Maybe the clarity came from a Navigator’s Sales Audit. Maybe it came from your Diagnostic conversation. Maybe you’ve known for a while. Either way, you’ve identified the gaps — and you understand that closing them isn’t a one-time event. It’s an ongoing commitment to building something that works.
Sales organizations don’t transform because someone identified the problem. They transform when someone is in the trenches with the owner, the manager, and the team — coaching the changes into reality, week after week, quarter after quarter. That’s what The Navigator’s Course is.
Not sure where to start?
Every engagement begins with a Navigator’s Sales Diagnostic — a complimentary, no-obligation conversation about your specific situation.
How the Engagement Works
What the Engagement Looks Like
Every coaching engagement begins with clarity. A shared, honest picture of where your sales organization stands today and what it needs to become. For most clients, that starts with a Navigator’s Sales Audit — a structured, thirty-day evaluation of your organization across all four layers of The Navigator’s Chart™. For others, a focused Diagnostic conversation is enough to identify the priorities and get started. Either way, we don’t begin coaching until we both know exactly what we’re building toward.
From there, we build. Structured coaching sessions on a regular cadence. On-site training days. Real-time problem solving. Quarterly progress reports to keep the work visible and accountable. And a framework — The Navigator’s Chart™ — that keeps every conversation, whether it’s about a struggling rep, a compensation question, or a new hire, grounded in the same four-layer system.
The coaching is not a listening tour. It’s a working engagement. You’ll be asked to do things between sessions. Your manager will be asked to change behaviors. The work happens in your organization, every week — not just when I’m on a call or on-site.
Program Tiers & Pricing
Three Levels. One Framework.
Each tier is defined by how deeply I’m embedded in your operation — the number of coaching tracks I’m managing, the frequency of sessions, and the number of on-site days. The framework is the same at every level. The depth of engagement scales with the complexity of your organization.
Bronze
$5,000 / month · $60,000 / year
▪ 1 primary coaching track (typically owner + sales manager)
▪ Biweekly coaching sessions (phone/video), 60–90 minutes each
▪ 3 on-site days per year — including the 2-day sales training program
Best for: Companies with 1 sales manager, 3–10 salespeople, single location
Silver
$7,500 / month · $90,000 / year
▪ 2 primary coaching tracks (e.g., owner + 2 managers, or 2 locations/departments)
▪ Biweekly coaching sessions (phone/video), 60–90 minutes each
▪ 4 on-site days per year — including the 2-day sales training program
Best for: Companies with 2 sales managers or teams, 10–25 salespeople, or multi-location operations
Gold
$10,000 / month · $120,000 / year
▪ 3–4 primary coaching tracks (owner + multiple managers, departments, or locations)
▪ Biweekly coaching sessions (phone/video), 60–90 minutes each
▪ 6 on-site days per year — including the 2-day sales training program
✓ Hire By the Chart™ workshop included (1 day)
✓ Troy’s personal involvement in key sales hires (up to 3 candidate interviews/month)
Best for: Companies with 3–4 managers/teams, 20–50 salespeople, complex or multi-location operations
Need something larger? Custom packages are available for organizations with more complex sales structures. Contact Troy directly to discuss.
Included at Every Tier
What Every Engagement Includes
Regardless of which tier you choose, every Navigator’s Course engagement includes the following:
- A Navigator’s Sales Audit or structured kickoff assessment to launch the engagement. If you’ve already completed a standalone Audit, that investment is credited toward your first year of coaching.
- A 2-day on-site sales training program, tailored to your team’s specific environment and the gaps identified in the Audit.
- All coaching sessions structured around The Navigator’s Chart™ — every conversation connects back to the same four-layer framework.
- Quarterly written progress reports to ownership and management, documenting what’s been built, what’s changed, and what’s next.
- 24-hour response time on questions from designated contacts between sessions.
- Annual contract, billed quarterly. Pay in full at signing and receive one month free.
Available Add-Ons
All coaching clients receive a 20% discount on the following additional services:
- Additional on-site days — $2,500/day plus travel
- Hire By the Chart™ workshop (1 day) — included in Gold; available as an add-on for Bronze and Silver
- Half-day LinkedIn training workshop for salespeople and/or managers
- Custom sales training modules beyond the included 2-day program
Why a Year
Why a Year?
Because building a high-performance sales organization isn’t a project with a finish line. It’s a commitment.
The structural changes take time to implement correctly. The coaching takes time to change behavior — real behavior, not just what people do when the consultant is watching. The hiring improvements take months to show up in the composition of your team and years to show up in your culture. In my experience, six months gets you momentum. Twelve months gets you transformation.
The annual structure also keeps both of us honest. I’m accountable for showing measurable progress at each quarterly review. You’re accountable for doing the work between sessions — having the hard conversations, making the personnel decisions, holding your manager accountable for the things we’ve agreed to change. That mutual accountability is what separates this from consultants who deliver a binder and disappear.
The Path to Coaching
How Clients Typically Get Here
There is no single path into a coaching engagement, but there is always a first step: the Navigator’s Sales Diagnostic. Every client — regardless of how they found me or what they think they need — starts with a conversation.
| 1 |
The Most Common Path — Diagnostic → Sales Audit → Coaching
The Audit gives us both a complete, layer-by-layer picture of your sales organization before we begin. The Audit cost is credited to your first year of coaching — so it’s never money lost. |
| 2 |
The Direct Path — Diagnostic → Coaching
About a third of coaching clients don’t need a formal Audit — they already know what’s wrong and want to start fixing it. In these cases, the structured kickoff assessment at the start of the engagement serves the same diagnostic function. |
| 3 |
The Standalone Path — Audit or Training → Coaching (Later)
Some clients complete a Sales Audit or a targeted training program and choose not to move into coaching immediately. That’s a legitimate outcome. The Diagnostic, Audit, and training programs are all complete engagements in their own right. If and when coaching becomes the right next step, we’ll both know it. |
Program Logistics
Program Logistics
Contract length: Annual. Billed quarterly. Pay in full at signing and receive one month free.
Travel expenses: Billed separately at cost for on-site days.
Engagement start: The engagement year begins on the first day of the Sales Audit or kickoff assessment.
Scheduling: Coaching sessions are scheduled monthly in advance. Rescheduling is accommodated with reasonable notice; missed sessions are not made up.
Customization: All tiers can be adjusted before the engagement begins. If your situation calls for a different structure, we’ll discuss it during the Diagnostic.
Renewal: Contracts do not auto-renew. Renewal at the end of the year is by mutual agreement.
Where Coaching Fits
The Full Service Pipeline
The Navigator’s Course sits at the end of a three-stage service pipeline, all built on The Navigator’s Chart™. Each stage flows naturally into the next — but each is also a complete, standalone engagement.
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THE NAVIGATOR’S SALES DIAGNOSTIC Free · 45 min · Entry point Identifies where the biggest gaps are. Builds the shared picture before any paid engagement begins. |
THE NAVIGATOR’S SALES AUDIT From $8,000 · ~30 days · Deep dive Comprehensive four-layer evaluation. Delivers the written report and implementation playbook. |
THE NAVIGATOR’S COURSE From $5,000/mo · Ongoing · Coaching Implements the Audit recommendations. Structured around the same four layers with monthly accountability. |
The First Step Is Always a Conversation.
Schedule a complimentary Navigator’s Sales Diagnostic — a structured, no-obligation session where we assess your situation and determine the right next step together.
Prefer to call directly? 913.645.3603 · troy@troyharrison.com
Not ready for coaching yet? A Navigator’s Sales Audit or a targeted training program may be the right starting point. Every path leads back to the same Diagnostic conversation.
