"The Navigator" News Blog

Monthly Archives: April 2017

How To Resolve a Customer Conflict

Recently, customer conflicts have been in the news, thanks to United Airlines.  UA has exhibited some textbook examples of how NOT to handle a customer conflict (including not starting one), but UA, along with all airlines, has one thing going for them that most of us don’t.  Federal law.  It’s actually a federal crime to NOT obey the command of a flight attendant or any other member of a flight crew, so they can pretty much do what they want and the police will enforce their dictates.

The rest of us don’t have that backing us up (although I’m sure many of us wish we did), so we have to resolve customer conflict the old-fashioned way:  through people skills.  With that in mind, let’s look at some ways to handle an upset customer.

Since the customer conflicts on the airlines are a unique situation that, many times, is initiated by the airline itself, let’s put that scenario off to the side and look at the much more common scenario where an upset customer contacts us, either by phone or in person.

  1. Let them vent. This is critical.  The first thing an upset customer wants is to be heard.  Our instinct in these moments is to try to calm the customer down, to interrupt the negativity, to change the direction of the conversation.  That’s the wrong thing.  When you interrupt the person while they are venting, you actually escalate the situation – which means that when you have to work to calm the person down, you actually have more work to do.
  2. Analyze the problem. Once the customer has vented, it’s time to start doing a little digging.  Your customer has likely given you the EFFECT of the problem; i.e. the way that it hurts them.  Your job is to find the CAUSE of the problem.  Do so as best you can without verbally casting blame or doubt on the customer.  Even if the customer is at fault – and they might be – right now is the wrong time to put that blame there.
  3. Fall on your sword. Now is the moment for a big ‘mea culpa.’  What your customer wants to know is that you’re sorry, that you empathize, and that you really do regret that the problem happened.  So do that right now.  Don’t get mealy-mouthed, either, and blame ‘this department’ or ‘that person.’  You are the company, so take the responsibility for the whole company.
  4. Ask for their input. Once you have an idea of the problem and its cause, you probably have a way to solve it.  Your instinct will be to quickly solve the problem as best you can.  Don’t.  Instead, ask the customer what THEY would like to have happen to make things right.  The customer will likely be shocked and pleased to be involved in the solution.  You might be scared that the customer will ask for something unreasonable – and most of the time, you’ll be surprised that customers usually tend to ask for reasonable rectifications.  Sometimes they’ll ask for less than what you might have given.  This step also lets them partner in the process.
  5. Give options if possible. If there’s more than one way to resolve the issue, ask the customer for their preference.  Again, this partners the customer in the process, and helps them to feel empowered.
  6. Do what you tell them you’ll do. This should be obvious, but when you make a promise, you must keep it.
  7. Follow Up. Once you’ve put the resolution into action, it’s time to follow up and make sure that the resolution has satisfied the customer’s issue.

If you execute these steps faithfully, many times, your relationship with the customer can come out stronger than it would have been without the problem happening.  And you probably won’t make national news!

“How to Build a High Growth Sales Force!” – Wichita, KS, July 19

The World of Selling is Changing All Around Us.  Is Your Team Ready?

Our profession is changing more rapidly now than at any time in history, and those who can’t change are falling behind. The fact is that the successful salesperson over the next 10-20 years will not look, feel, or sound the way that the successful salesperson of the last 20 years did.  Customers want more, and they want it differently than before.

That means that, as managers, we have to be prepared to hire, train, manage, strategize, and lead differently than we ever did.

The saturation of available online content has created an audience of more educated customers who expect more of us as salespeople and sales managers.  It’s also given us tools and techniques that salespeople of the pre-Internet era could only dream of!  However, if you’re still selling in a pre-Internet mode, you’re getting left behind by your customers.

I’m coming to Wichita to help!

I’m presenting “How to Build a High Growth Sales Force!” for FREE on July 19th at the Hyatt Regency in Wichita!  That morning, I’ll expose the five areas you MUST excel in to have a “World Class” sales force – one that can beat the competition anytime, anywhere in any industry.  I have clients all over the world, so when I say, “World Class,” I know what I’m talking about!

Attend this program and you will learn:

  • How to re-evaluate your sales model; are you selling the way your customers want to buy?
  • How to spot, train, and manage a GREAT sales manager who is a difference-maker
  • Building a sales management system that gets results, now and going forward
  • How your salespeople can find your perfect customers
  • And more!

Participation is FREE to qualified managers, but pre-registration is required.   Who should attend?

  •  Presidents and CEOs
  •  Owners
  •  VPs of Sales
  •  Sales Managers
  •  Or other key managers involved in the hiring process

 

Bonus:  Attendees will receive a FREE copy of my book, “The Pocket Sales Manager” – a $20 value!

DATE:  July 19, 2017

TIME:  8:00 – 8:15 – Sign in and Networking; 8:15 – 9:45 – Program

PLACE:  Hyatt Regency Wichita
400 W Waterman
Wichita, KS  67202

Attendance is FREE to qualified managers, but pre-registration is required.  Fill out the contact form below.











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Troy Harrison Returns to DocuWorld Americas in Orlando, May 17-18!

One of my favorite conferences every years is DocuWorld, put on by DocuWare, the leaders in document imaging technology.  For the fifth time (three at DocuWorld Americas, two at DocuWorld Europe), I’ve been selected to present cutting-edge sales training to DocuWare reseller sales representatives.  This year’s program is entitled, “Deep Impact Selling,” and the focus is on making the professional into the personal. I’m excited to be there, and if you’re in the document imaging business, you should too!  For more info, visit the conference website here.

Troy Harrison to Present Two Programs at AIMED National Convention!

I’m excited to announce that I will be presenting not one, but TWO programs, at the AIMED (American Institute of Mailing Equipment Dealers) National Convention in Kansas City, April 20.  At 8:30 AM, I’ll be presenting “Smart Sales Hiring,” and at 9:30, I’ll present “Training and Coaching Salespeople to Excellence.”  This is the fourth time I’ve worked with AIMED, and I’m really excited to be doing so in my hometown.

Defending the Indefensible

I’ve read and received a lot of commentary and feedback on the United Airlines situation.  My initial thoughts, and my own episode of passenger abuse, was recapped in my post, “Stop Customer Abuse!”  If you haven’t read it, you might do so now.

Frankly, a lot of the defenses of United Airlines’ conduct in throwing the passenger off the flight are incredible to me.  I think much of what I’ve heard and read reflects the type of society and business culture that we either have become, or are becoming –and should turn away from.  I’ll sum those thoughts up at the end of this post.  For now, though, let me just recap some of the defenses, and I’ll explain why those aren’t really valid.

“Flying is a privilege, not a right.”  I heard this from a United pilot who called into a popular talk radio show.  Really?  Oddly enough, I seldom feel privileged when I fly.  First of all, few of us pay for a ‘privilege.’  I don’t feel privileged when I go through the TSA screening routine, nor when I sit in small, uncomfortable seats.  Don’t get me wrong.  I don’t mind flying.  But I think the ‘privilege’ probably feels different if you’re PAID to be there rather than the one paying.

“We have rules – we have to put off unruly passengers for our safety.”  Horse puckey. The passenger was, by all accounts, perfectly reasonable and calm UNTIL he was told to get off the plane, giving up the seat that he paid good money for.  I’d be angry too; wouldn’t you?

“United’s flight crew absolutely had to be in Louisville by the next morning.  That’s why they had to put passengers off the plane.”  I’m guessing that this situation didn’t just spring up; why didn’t United plan accordingly for this?  They could have stopped selling seats on the plane when there were four seats left for the flight crew, for instance.  Or – and I know this is radical – they could have found another flight on another carrier going to Louisville and put those people on THAT flight.  They’d have probably gotten better service there anyway.

“Denial of boarding is usually handled in a more mature fashion.”  This little bit of genius came from United’s past CEO.  Leaving aside the issue of calling a guy who spent money to fly your airline immature, the fact is that the boarding itself went just fine.  Things went haywire AFTER the guy had boarded, and they decided to pull him back out of his seat.  I’ve also heard a couple of lawyers say that this is a very important distinction.  According to these lawyers – and keep in mind that I’m not a lawyer – the airlines can do what they want, basically, before the passenger boards the plane.  However, after the passenger boards the plane and sits in his assigned seat, that leeway gets much smaller.  This could make things very interesting when this dispute makes it to the legal arena.

“I heard the guy had mental issues, drug problems, etc.”  A red herring.  Again, by all accounts, the passenger was perfectly peaceful and calm until he was ordered to give up his seat.  From that point, he might (or might not) have had issues that escalated the situation, but why does that matter?  If United simply lives up to their promise of getting him from Chicago to Louisville, there’s no problem.

“Hey, they offered $800.  That’s generous; why didn’t he just take it?”  First of all, it’s the passenger’s choice to take the offered compensation.  When no one took the offer, United should have simply kept upping the offer until enough people accepted it to accommodate their employees – if said employees had to be on that plane.  Second, what is seldom reported is that the $800 offer is not cash money.  It’s a voucher for more flying on United.  Given the situation, why in the world would anyone want to get MORE flying on United?  I was involved in a similar situation years ago (with an airline that wasn’t Southwest), and the conversation went like this:  Me – “Is that $500 offer cash?”  Them – “No, it’s a voucher for more airfare on our airline.” Me – “Never mind.”  Them – “Why not?”  Me – “Because if I ever fly your airline again, it’ll be an accident.”  Want to sway people?  Wave $100 bills.

“There are rules, regulations, a contract that goes with the ticket, etc.”  Yes.  There is a contract online that you can download and view.  I’ve never viewed it, and I’m betting that few travelers – even frequent ones – have.  It basically covers the airline’s behind legally.

But – and this gets to my point in this entire piece – what ever happened to simple right and wrong?  United is ducking and covering behind contracts, policies, and legalese.  What amazes me, though, is that during this entire sad episode, not a single involved United employee stopped what was going on and said, “You know, to hell with our policy.  This is WRONG.  This is not how you treat people who spent money with us.”  At no point during the physical assault on the passenger did any of the “security” personnel stop and say, “Hey, guys, you know, maybe beating the snot out of this guy isn’t really the right thing to do.”  I’m not talking about reading from a policy manual; I’m talking about employing simple humanity.

At what point did we begin substituting policies and legalese for simple morality and sense of right and wrong?  We’re becoming, in too many ways, a business culture that values what we can get away with, rather than fulfilling promises and doing what’s right.  It’s at times like this when I think of what my grandfather told me.

“Troy, when it’s possible, just do business on a handshake.  If a man’s handshake isn’t any good, his signature won’t be either.”

Sales – The Worldwide Language

As I write this, I’ve just returned from a trip in Spain that was one of the greatest of my life – professionally and otherwise.  For those who don’t know, I was engaged to do sales training at DocuWorld Europe, a program put on by DocuWare, a document management software provider.  I did the English speaking sales training portion.

In my room, I had about 40 people representing 15 different countries.  For most of these people, English was a second (or third) language, which presented some unique aspects – I won’t even call them “challenges.”  To make a long story short, the training was a fantastic experience for all of us. This was an all-day program, which allowed for more of a “shared experience” environment than a strict seminar environment.  And as part of the program, these wonderful Europeans (and one American) reminded me of something that I learned last year.

Sales is a universal language.

By that, what I mean is that we tend to think of business having great differences between cultures.  After this program, in which I had people from Western Europe, Eastern Europe, the Middle East, and the United States represented, I feel pretty comfortable in saying that the art and science itself of selling is probably about 95% universal worldwide – and the 5% difference is just in the details.

In fact, some of the really gratifying moments in the program were moments when I’d describe a technique (usually when answering a question), and one of the repeat attendees said, “You taught us that last year, and I tried it, and it really works!”

With that in mind, let’s talk about some of the challenges that are being faced worldwide by salespeople right now.  We’ll talk more about how to overcome those in coming weeks.

The effects of the Internet:  This, I think, is the primary challenge being faced by salespeople worldwide.  The Internet is the ultimate double-edged sword for salespeople.  Never before has something that is such a useful tool also been such a direct competitor.  The Internet is unquestionably useful for expanding our networks, prospecting in new and different ways, and in general disseminating our message.  It’s also a huge challenge because it allows customers to come to the table with far more knowledge than in the past.  It’s just that sometimes, that “knowledge” is really misinformation.  How can we as salespeople maximize the positives of the Net without falling victim to the problems?  This is something we’ll explore for much of the year.

The need to find the right prospects:  The most common question on both sides of the Atlantic is, “How can I reach the decision maker?”  There are several answers to this question.  First, you have to know who the decision maker is.  Many salespeople start out by selling to the wrong person, thinking that they’re selling to the right person.  Second, once you have the right person, you have to approach them with the right words.  Third, once you get their attention, you have to craft a sales call that will make the most of that person’s time.  None of this is easy, but all of it is worthwhile.

Building buyer urgency:  “How can we get our customers to pay attention to our proposals, and to put urgency behind them?”  That’s a huge question worldwide.  The truth is that we cannot “inject” urgency, no matter what a snake-oil trainer tells you.  We can, however, find genuine causes for urgency, and bring those causes to bear in our presentations and proposals.  Using GENUINE reasons for urgency will get you farther than all the phony-baloney techniques in the world.  And yes, I have a methodology for that, and we’ll talk about that later this year.

Fear of change:  I’m not talking about the customer’s fear of change here (although this, too, is a topic we’ll spend time on).  I’m talking about the fear that salespeople have of trying something new and different.  It’s amazing, really; even when the current techniques aren’t working anymore, salespeople will automatically respond, “I don’t think that (the new technique) will work for me.”  The truth is that no new technique will work – until and unless you try it.  And on this note, I should point out that one big difference between European salespeople and American salespeople is that – in my very small sample size – European salespeople are more likely to try to put something new to work as quickly as possible.  Don’t let fear of the new hold you back.

There are other points, and we’ll talk about them all this year.  For now, though, I’d just like to close this column with a sincere “thank you.”  Thank you to DocuWare for bringing me back to Europe for the second year in a row, and from the bottom of my heart, thank you to my European friends old and new who have welcomed me into their careers.

I am hoping to cross paths with as many of you, wherever you are in the world, this year.  This is already one of the most exciting years of my career, and it’s only going to get better from here.

Stop the Customer Abuse!

In all the instances of customer abuse, I think we have a new low.  This story has gone viral:

http://www.courier-journal.com/story/news/2017/04/10/video-shows-man-forcibly-removed-united-flight-chicago-louisville/100274374/

If you haven’t read it, go read it now.  Here’s the short version.  A United Airlines flight leaving Chicago for Louisville was sold out.  Then, somehow, it came about that four United Airlines employees “had” to be on that flight so that they could be in Louisville on Monday.  They offered incentives for volunteers to give up their seat.  Finding none, they then announced that the computer would randomly select four passengers to give up their seats.

Now, a quick question. When you book a flight, are your travel plans “random?”  Mine aren’t.  In fact, usually, I’m flying because I have a definite engagement to get to, at a specific time.

Apparently, the passenger in this video had the same situation.  He said he was a doctor, had patients to see, and had to be in Louisville Monday morning.  Now, it appears, the good doctor will need a doctor himself.  For his unforgivable transgression of refusing to give up the seat for which he paid good money, he was physically assaulted and dragged off the plane by ‘security.’  In the video, he can be clearly seen to be unconscious and bleeding.

Another question.  Security is there to protect people.  Who, exactly, was endangered by this doctor?  More to the point, what law was being broken?  It seems to me that the only law that might have been broken was “theft of services,” by forcibly taking away the seat that he’d paid for.

I’m not big on lawsuits, but I hope this guy sues them for big bucks and wins bigger bucks.  It’s about time this crap ended.  I have a feeling that United, if they were competently run, knew well ahead of time that they had four people to transport to Louisville, and should have made arrangements to do so without punishing the customers that had already paid.

Now, I have a story of my own.  I thought extensively about whether to post it, but I’m going to because there’s a connection.  As you probably know, I just returned from Spain.  It was a wonderful trip, except for the flight out on Air Canada.  Here’s what happened, and it also constitutes abuse of a paying customer.

My flight had three legs.  I flew from Kansas City to Toronto, from Toronto to Montreal, then from Montreal to Barcelona.  I had one carry-on bag and one checked bag.  Like most of you, I put the most important stuff in the carry-on.  And my carry-on is the maximum allowable size.  It fits in the sizing racks at the airport, but just.  And I’ll admit that from time to time I’ll push it a bit by putting things in the front pockets, which makes it not fit.  In this particular case, I had my laptop in the front pocket.  However, I didn’t carry a ‘personal item,’ so I figured that in the worst case, I could remove my laptop, it could be my personal item, and the bag would fit.

As we were boarding for the flight from Toronto to Montreal, I was stopped and told that I’d have to check my carry-on; it was too big.  Again, this has happened a couple of times and when it did, I simply rearranged things, the carry-on fit, and the airline personnel allowed me to go on as normal.  But I’d never flown Air Canada.

I explained that I could remove the laptop and that my bag fit in the rack.  I removed the laptop and the bag fit.  Good, right?  Nope.

“The bag fits tightly and it shouldn’t,” was the response.

“IT FITS,” I said.  “Those are your rules and I’m playing by them.”  I argued passionately, because there were things in the bag that I had no desire to leave up to the tender mercies of their checked baggage system.

There was some more discussion during which the person checking this got downright rude and said that if I flew enough, I’d know what was right and wrong.  Again, I pleaded my case, repeatedly sliding the bag in and out of their rack.

“The decision is made.  Check your bag,” he said, with all the humanity of a gulag commander in the Soviet Union.  I had no choice.  They promised me the bag would go to Barcelona.

I was angry.  Thus, when the flight attendant greeted me, I didn’t feel like saying hello, I just went to my seat.  Above my seat was a space plenty big enough for my bag, and I watched other people loading bags far bigger than mine in the bins.  I sat down, booted up my Kindle, and began reading silently.

Then, a manager approached and asked to speak with me off the plane.  Now we’re going into extra innings.  Off the plane, he said that the flight attendant was ‘concerned’ about my demeanor and wanted me off the plane.  This could be avoided if I made an apology to her “and meant it sincerely.”  In other words, grovel or I don’t fly.  I groveled.

Here’s the thing. This entire situation was created by Air Canada’s employees.  There was no reason – logical, reasonable, or technical – to make me check my bag.  I was within their rules, and they arbitrarily decided to mistreat me.  Then they chose to make it worse with their little ‘apologize or else’ routine.

And after all that, guess what?  The bag didn’t make it to Barcelona.  Its journey stopped in Montreal.  I had to go through the lost-baggage routine and they were able to get it to me in Barcelona two days later.

Granted, my situation wasn’t as dramatic as the doctor’s, nor was it caught on video (I hope). However, it was rooted in the same attitude – that the airline has no responsibility whatsoever to its customers and that it can treat them however the hell they feel like treating them.  But there are two big commonalities.

One, the doctor and I were both following the rules.  He’d bought and paid for his seat. My carry-on fit their dimension rack.

Two, United and Air Canada are both part of what they (laughingly, I’m sure) call the Star Alliance of airlines that have a business relationship with each other.  Perhaps “Advanced Customer Torture” is one of their training courses.

I honestly don’t know what is going to get the airline industry’s act together.  The only airline I’ve encountered that actually acts like they like their customers is Southwest.

I’d encourage you to look at your own business.  I doubt strongly that any of my readers ever treat their customers like this, but if they do, it’s time to reevaluate.

Spanish Travel Thoughts

If you’re looking for a normal sales article – one that has a distinct meaning and point – this isn’t it.  I’ve just returned from a trip to Spain that combined a great training session at DocuWorld Europe with a vacation to Barcelona.  What follows is a random collection of thoughts that might be helpful to anyone thinking of traveling overseas.

First and foremost – 95% of sales is universal throughout the world.  Any cultural differences lie in the margins – that 5%.  And, from my conversations, even that 5% can be very flexible.  I had 40 people representing 15 different home countries in my session, and the amount of overall agreement on selling was amazing.  Yes, the session was in English, if you’re wondering.

One of the most gratifying occurrences for any trainer is to discuss a technique with a new person, and have someone in the back of the room say, “Hey, you taught us that last year.  I tried it, and it WORKS.”  This happened about four times in the session I did (most of the session was new material).  To have my techniques work worldwide is a great validation.

And on that note, I have to say a huge “Thank you” to everyone connected with DocuWorld, especially the people who attended my training session.  This was my second year at DocuWorld, and over half of my class was made up of repeat attendees from last year.  I was overwhelmed at the reception I got, and with the friendships that I’ve made.  It was a great experience and I’m already looking forward to next year.

Now on to travel – Mallorca is a truly beautiful place.  The old city of Palma is a great sightseeing location.  There are rural areas surrounding, and the coastline is dotted with resort areas and ports (our resort was in a port town).  It’s a great setting for such a convention.

Barcelona may have more art museums per square mile than any other city in the world.  In Barcelona, you’re literally immersed in history from the Roman Empire forward.  The Museum of Natural History actually allows you to walk through a dig of the original Roman city that was Barcelona’s predecessor.  It’s almost overwhelming.

From the moment we landed in Barcelona, we were warned about pickpockets.  Pickpocketing is the most common crime for tourists to encounter, but honestly, it’s not that difficult to avoid.  I kept my wallet in my front pocket instead of the rear, and had my hands in my pockets much of the time I was walking, and never had a problem.  I do think that I had two close brushes.  Once I felt a bump from the rear and turned to see a man scurrying away in the opposite direction.  Two nights later, we were walking on a small pedestrian street and a person who looked like he had bad intentions walked by us, turned, and followed us for about half a block.  He quickly figured out that I wasn’t an easy mark.  Pickpockets aren’t strong-arm robbers; if you don’t make an easy target of yourself you won’t have a problem.

If you’re going to be staying in the middle of the big cities, think hard before you rent a car.  Barcelona in particular has an excellent public transportation system, and parking is difficult to say the least.  We rented on Mallorca and to go to the World Superbike race in Aragon, but went without in Barcelona and didn’t miss it.

The food is a definite difference from the States.  Spanish food is fairly bland; if you’re looking for spicy food you probably won’t find it here.  There’s the occasional Asian or Indian restaurant, but most restaurants have a wide offering of tapas, sandwiches, and pasta.  A few have steaks (Spanish steaks are very thinly cut).  What’s odd is that there is little difference between the restaurants – most Spanish restaurants have similar offerings.  My prediction is that, even if you go there planning to ‘go native,’ eventually you’ll end up eating at Burger King, McDonalds, or the like at least once.  We had Whoppers once and our last dinner was at the Hard Rock Cafe.

Overall, I can highly recommend Spain as a travel destination.  The people are friendly and welcoming, for the most part, and it’s a fairly easy destination for English speakers.

 

In the Internet Age, One Person Can Still Make the Difference

I’m writing this from my room at a lovely resort in Portopetro, Spain, on the island of Mallorca.  On Wednesday, I’ll be delivering leading-edge sales training to the DocuWorld Europe conference, put on by DocuWare, for the second year in a row.  I’m excited about the training, but this article isn’t about DocuWorld.  It’s really not even about me.  It’s about one man who made a huge difference for myself and my wife.

We arrived Saturday in Barcelona, and immediately drove to Fraga.  Fraga is a little town of about 15,000 people, and the sole reason we went there was because it was the closest place to Sunday’s World Superbike Championship race with an unbooked hotel – the Hotel Casanova.  The Casanova is a great hotel, built in 1954 and still completely in the Mid-Century Modern design, with nice rooms.  One person at the Casanova changed our entire experience.

I should point out that Fraga is not a tourist area of Spain.  I was spoiled last year, because we stuck mainly to tourist areas, and hence there was someone who spoke English nearly everywhere.  Fraga is not such a place.  In fact, I’m pretty sure that the only English speaker in the city was the constantly smiling woman who checked us in to the hotel (she was the only hotel employee who did speak English).

This didn’t present a problem while walking around town, although we frequently got a look that anyone who has sold in small town America is familiar with – the look that says, “You’re not from around here, are you?”  Some things are the same the world over.

Our lack of Spanish – and their lack of English – presented a problem for us at dinner.  We sat in the bar/cafeteria, ordered iced teas (hint – in Spain, say “Nestea”), and chatted, but when we attempted to order food we just got a shaking head.  Suddenly an older, well dressed man appeared.  He also spoke no English but he mimed eating motions and we nodded vigorously.  He then led us back into a very nice, white-tablecloth restaurant that was basically hidden from view of the lobby.

To make a long story short, we got a meal of sautee’d pork sirloin and potatoes in an exquisite cream sauce, a starting course of cheese tortellini, crème brulee, a bottle of the house red wine, and of course our Nesteas, for a grand total of 33 Euro for both of us – about 40 bucks U.S.  More than that, we got great service by the same gentleman and an attitude from him that made us feel completely at home and still has us smiling two days later.

We never got his name, but we will remember him fondly.  As we will the Hotel Casanova.  We may never pass that way again – but if you are in the area, you could do much worse than staying and dining there.

Here’s the point.  Had it not been for him, we’d have felt very much like the outsiders that we were.  But one person made all the difference.  In today’s Internet age, it still takes people to create experiences, and that’s the lesson to come forth from this article.  What difference are you making for your customers?

If you’re still stuck in the mode of taking orders and showing features, that’s what the Internet does best.  You’re not going to survive.  If, however, you’re willing to find ways to be a difference maker, opportunities will present themselves every day.