Troy’s Biography

Who is Troy Harrison?

Troy Harrison is “The Sales Navigator.” One of the nation’s thought leaders in the world of sales and selling, Troy’s work is based on more than 20 years of excelling as an award-winning sales rep, a champion sales manager, and an in-demand speaker, trainer, and consultant working from coast to coast. The author of “Sell Like You Mean It – Outselling Your Competitors By Understanding Your Customers,” He believes that successful selling is built on a foundation of strong focus on customer needs, respect for customers’ intelligence, and a willingness to create positive outcomes for everyone the salesperson encounters.
Troy employs a no-nonsense technique that teaches the ways that companies can excel in selling and leadership in the real world. His programs are filled with take-aways that can be used to make money immediately, and are based on his personal philosophy, “Motivation lasts for an hour; learning lasts a lifetime.” Troy’s first and foremost objective is making sure that his clients achieve the educational objectives, and he employs a straightforward but entertaining speaking and teaching style to make this happen.

Prior to opening Troy Harrison and Associates, Troy was a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company’s worst sales forces into a two-time consecutive National Champion, with six President’s Club salesperson awards and two National Champion Sales Manager awards.

From there, he  worked as a “turnaround specialist,” producing dramatic annual growth in sales and profitability. A track record of consistent overachievementagainst quota, and a thirst for selling knowledge, has produced one of America’s finest sales consultants and trainers. This knowledge becomes yours when you retain Sales Force Solutions! Not an industry specialist, Troy has produced success in industries ranging from mass merchandise to industrial equipment, from managed services to building materials, and in companies from $2 million in annual sales to $1 billion in annual sales.

In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers,” which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award.

Troy has become a recognized leader in the sales training profession.  He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like and the Wall Street Journal’s digital network for advice and insight as to the state of the selling profession.

This insight has led companies and meeting planners from coast to coast to book Troy as a featured speaker for meetings, training programs, and other corporate functions, as well as a consultant to top management