Troy’s Biography

Who is Troy Harrison?

As of 2018, I’ve trained salespeople from 23 different countries on two different continents.  I’ve worked with principals of companies in the United States, Canada, Europe, and the Middle East.  That’s why they call me the “Sales Navigator” – I navigate the globe teaching the very best and most contemporary techniques for selling and sales management to clients worldwide.

My sales career goes back to 1990, when I cut my teeth selling cars.  After successful stints in publications sales, industrial sales, and plastics, I found my true calling when I became a Sales Manager for a branch of AmeriPride Uniform Services.  As much as I love sales, I realized that I loved teaching, coaching, and developing great sales teams even more, and I struck out on my own in 2004.  Since then I’ve written and published two books, “Sell Like You Mean It!” and “The Pocket Sales Manager.”

When I haven’t been helping people succeed at selling, I found time to get married in 1998 to April (formerly Thorsdale, now Harrison).  We have two rescue dogs, and more cars and motorcycles than the law should allow.  In fact, if I’m not working, I’m probably either in the garage working on something with wheels or riding my Harley Road King.  Who was my hero?  I have two.  My dad and my granddad – both legendary car race drivers and talented businessmen.  I’m proud to be their descendant.

Along the road, I have developed a rubric for building a successful sales team that I call the Elements of Sales. You have to have the right processes and infrastructure in place to support your salespeople.  You must have the right salespeople for your company – hiring on “fit” rather than false flags like industry experience or a pre-existing book of business.  Those salespeople need to be well-trained, and retrained, in the ever-changing skill set needed to win business and relationships.  Finally, you need the right leadership

Technically, The Sales Navigator is a one-man show, but like all businesspeople, I have a network of people whom I work with and can call on for advice.  Jesyca Hope of Hope Communications Consulting is my Branding and Outreach Partner, and she can help you market your company, as well.  Kirk Young of Job Match Assessment is an invaluable resource when it comes to hiring match and assessments.  And without the mentorship and friendship of great speakers like Patricia Fripp, Darren LaCroix, and Ed Tate, I can’t imagine where I’d be, but it wouldn’t be here.