I have been developing winning sales forces for over 20 years, first as a sales manager, and then as a sales management consultant. In that time, I spotted one big weakness in sales management: There are precious few books available on what I feel is one of the most important jobs in any company, and the ones that are out there tend to not only overcomplicate the duties, but focus too much on administration – when the people skills are what really make a winning Sales Manager.
I decided to address this, and my book, The Pocket Sales Manager, is my offering to sales managers and business owners both new and inexperienced who want to understand how to use their position to build strong, powerful, profitable, and productive sales forces. For me, the challenge was to distill down the knowledge and techniques needed into easy to digest chapters – and I did it in only 72 pages.
This book is my way of helping both new and experienced sales managers access the right techniques, so you don’t have to go through the long trial and error period that I did. The Pocket Sales Manager covers all phases of sales management, from evaluation of the salespeople and processes, through hiring, training, coaching, and accountability.
I’ve been selling this book for $20 for several years. Now, I’d like to offer it to you in an e-book version for free, as my way to help you.