"The Navigator" News Blog

How to Create an Effective Sales Presentation

I’m often asked how to create an effective sales presentation. Creating a great sales presentation isn’t hard – but you have to remember who the star of the show is.  Hint – it’s not YOU.  Too many salespeople think that the presentation is all about THEM and THEIR stuff, and not about the CUSTOMER.  This is one of the primary aspects I work to get across in my training.

Here’s the thing – the customer cares what YOU can do for THEM.  They care about THEIR problems.  So any tutorial on how to create an effective sales presentation begins with that focus, like this one does.  It’s a great video, and it’s a good investment of five minutes of your time.

For more on sales presentations, here’s a video of me speaking at a convention in Vegas a few years ago!