One of the biggest ways salespeople cost their companies valuable profits (and themselves commission) is when the customer asks them to match the price of a competitor. “Gee, Bob, I’d really like to buy from you, but….” Never match a competitor’s price.
When I do sales audits, I find that this is one of the biggest profit and revenue sinkholes in a company’s financials. In this video, I’ll expose the biggest reason why you should never match a competitor’s price, and then I’ll give you an alternate strategy to capture more revenue and profits. Sound like a win?