"The Navigator" News Blog

How to Get Veteran Salespeople to Use CRM (video)

This is the answer to a question I get asked frequently.  “Troy, my veteran salespeople (and maybe some of my non-veteran salespeople) don’t want to use my CRM program.  How can I persuade them to do it?”  I’ve seen a lot of people attempting to answer the question, but they all come at it from a tech-centric perspective, not a sales-centric perspective. Well, I’m a sales guy, so this is from a sales perspective.