"The Navigator" News Blog
How NOT to Send a Marketing Email
I get a lot of emails sent to me for marketing purposes, and I send some out myself. Some are good, some are great, and every now and then, there’s one that is so bad it’s … Continue reading How NOT to Send a Marketing Email
The Best Tool for Customer Comfort
A few nights ago, I had what is called a “sleep study.” For those who haven’t had it, this is a tool for diagnosing issues such as sleep apnea (which I’m pretty sure I have). It’s, … Continue reading The Best Tool for Customer Comfort
What’s Your Alamo?
I’m writing this from San Antonio, Texas. A lovely city, if you’re wondering. My hotel is about one block from the Alamo. Yes, of “remember the Alamo” fame. And no, I didn’t do anything that Ozzy … Continue reading What’s Your Alamo?
Atlanta travel thoughts
“And now for something completely different.” I get asked a lot about my travel experiences, and I seldom respond publicly just because it doesn’t fit with my sales blog. That said, I decided today, “Why not?” … Continue reading Atlanta travel thoughts
May Your Tabula Be Rasa
One of the most common ways for a sale to end up in the Graveyard of Lost Sales is for the salesperson to assume things as fact that aren’t fact at all in the mind of … Continue reading May Your Tabula Be Rasa
Are You Playing on the Right Field?
Recently, I’ve been looking back through some of my old articles and posting #throwbackthursday posts on my LinkedIn and Facebook pages. ( As a side note, if you’d like to link with me, here’s my profile.) … Continue reading Are You Playing on the Right Field?
“Your Call is Very Important to Us.”
OK, call me a Luddite if you will, but I’ve never been a fan of auto-attendant answering systems. Currently I’m on hold to cancel a hotel reservation (they give me no way to do it online), … Continue reading “Your Call is Very Important to Us.”
The Most Valuable Information You Can Possess
More than two decades ago, I learned a lesson that has stuck with me since, and that I’ve taught countless salespeople – all of whom have used it to good effect. It’s about the most valuable … Continue reading The Most Valuable Information You Can Possess
One Great Question Can Make All the Difference
Sometimes, great sales or service isn’t all that complicated. In fact, sometimes it all boils down to one great question. I had a reminder of this fact last week. I was in the Houston airport connecting … Continue reading One Great Question Can Make All the Difference
What if There’s No “Easy Pain?”
In all too many industries, sales die due to insufficient questioning and discovery, and due to salespeople who only look for the low-hanging fruit. In some businesses, salespeople just know what the common issues are, and … Continue reading What if There’s No “Easy Pain?”