As I noted in my previous article, our world is changing around us. Will we get back to face-to-face selling? Yes, we definitely will. Will some of our formerly face-to-face customers (whom we are now seeing by Zoom call or other video technology) want to stick to video calls? Yep. You bet they will.
But, there’s an opportunity for an upgrade with some of our customers. As our customers have gotten used to video technology, some of our phone-only customers can be upgraded to video – and that is an upgrade, make no mistake!
That said, it’s important that you do video right. Here are my tips for a great video call.